Sep 02

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Sep 01

Sony: The Private Life Sony gestern, heute und morgen – P. Bohn –
Dieses Buch ist aus folgenden Gründen sehr empfehlenswert. 1. Es werden dem Leser wichtige Personen der Firmenentwicklung vorgestellt, deren Charakter den Charakter des Unternehmens geprägt haben. 2. Man erfährt einiges darüber, warum Sony derzeit einige Schwierigkeiten hat und wie diese Probleme mit der Unternehmensentwicklung zusammenhängen (Übergang ins digitale Zeitalter ist besonders interessant). 3. Man erfährt einiges über die japanische Kultur und wie sie das unternehmerische Handeln und Denken prägt.

Der Autor ist Japanologe, was Vor- und Nachteile hat. Einerseits hat er großes Verständnis für die Kultur und konnte die Akteure auf japanisch befragen. Andererseits fehlt mir doch ab und an Tiefe in der wirtschaftlichen Betrachtung.
A Behind the Scenes Look at a Company and a Country – Jeff Rendell –
Sony has risen from the ashes of postwar Japan to become one of the truly recognizable brands around the world. Nathan does a superb job of documenting this story. There are two things that Nathan had going for him that really helped this book:

A) He knows Japan. This allowed Nathan to provide understanding of the company and the way the nation actually works. The Japanese business culture is truly a different animal than the American culture.

B) He was given incredible access. It’s surprising that Sony agreed to give Nathan such an inside look.

Nathan’s history is excellent, but I almost would have rather heard more about the actual products that Sony created rather than the political infighting, etc. (Even though Nathan does spend a good amount of time on the actual products). But this is a personal preference and Nathan really did a great job.
I was fascinated with Sony the day Walkman was brought into this world. Then, I was only a boy & Walkman was the in-thing in South East Asia. After that, it seemed Sony grew from strength to strength. I always wanted to know an in-depth story about Sony but never came across a material which is as good & as true as Sony: The Private Life written by John Nathan. Initially, I thought that the book was to be written in academic form but to my pleasant surprise, it was written like a good novel. We were told in detail of the founders, the proteges who were chosen to lead the company but subsequently, some fallen out with Sony & some went all the way. We were also given a feel of power struggle within the firm, culture clashes, xenophobia (particularly the acquition of Columbia Pictures), abuse of power & goodwill by film moguls towards Sony, personalities of various kinds. Several products were mentioned as they formed the basis of Sony today such as the world-famous Trinitron TV, Walkman, HandyCam. Overall, a very good book to read. I never expected it to make me laugh, tense, sad, pensive but it did exactly just that. : Sony’s cofounders, Masaru Ibuka and Akio Morita, met near the end of World War II. Ibuka was an engineer with a childlike love for gadgetry and technology; Morita, a pragmatic physicist who arranged to be away from his military unit on the day Japan surrendered, fearful that all officers would be ordered to commit ritual suicide. (He guessed correctly.) Together they founded Tokyo Telecommunications Engineering Co., Ltd., the forerunner of Sony, in 1946, using loans from Morita’s wealthy family for startup capital. But even that wasn’t as simple as it seems. First, Morita had to be released from his obligation, as first-born son, to take over the family sake business. The very Japaneseness of that moment goes a long way toward illustrating the exotic charm of Sony: The Private Life.

John Nathan is a professor of Japanese culture at the University of California, Santa Barbara, and speaks and understands the nuanced Japanese like a native. He was given extraordinary access to Sony employees, and found some of them telling him company secrets that had never been revealed to outsiders. (In international business, the electronics giant has traditionally been regarded as a black hole; information goes in, but it never comes out.) From these intimate revelations, he tells a story of a company that to Western observers always seemed like a bottom-line-oriented conglomerate. The reality, he writes, is that Sony has always operated via intense personal relationships and loyalties–in that sense, in a very Japanese way. Even the company’s disastrous decision to buy Columbia Pictures came from top Sony executives’ desire to honor Morita, who’d always wanted to own a movie studio. Although that decision ultimately cost Sony billions of dollars, it pleased the man who mattered. –Lou Schuler read more

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Aug 31


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Have you been looking for jobs for college students online? Here’s every college student’s nightmare. It’s the end of the semester. Finals are over. School is out for the summer.

99% College Students Are Broke

If you’re like 99% of college students, you’re broke and desperately looking for a job. Begging your mom and dad for money to buy those expensive designer jeans is out of the question.

Didn’t You Say You Needed a Car?

Don’t forget, you’ll also need a car, especially if you live on Long Island. You’ll want to drive to the Hamptons and go to poolside parties. You’ll want to drive to Jones Beach. That means you’ll have to have money to buy your own car so that you don’t have to keep asking your parents if you can borrow their car – only to have them tell you that there are jobs for college students online if only you’d look.

Tutoring and Babysitting Don’t Cut it Anymore

You’re thinking, “What the heck are they talking about, jobs for college students online?” The only kind of job you’ve been accustomed to is babysitting – and that’s no longer cutting it. Tutoring is not cutting it either, and you absolutely refuse to spend your summer flipping burgers for $6.15 an hour at some fast food joint.

You Want to Get Paid Don’t You?

Not only are these part-time jobs boring, but they don’t allow you to make the kind of money that jobs for college students online will. An online job will allow you to afford those designer jeans you promised yourself you’d buy after you lost the 10 pounds you put on college freshman year.

Time to Take Radical Action

So what are you going to do? It is summertime and you want money to travel. You want to be able to go tanning and pay for pedicures and manicures. You can’t do those things on a babysitter’s salary. It’s time for you to expand your horizons and start looking for jobs for college students online.

Jobs for College Students Online That Pay

Did you know there are jobs for college students online where you can literally make $1,000s a day without having to spend money and without having your own website? I’m talking about affiliate marketing.

You Don’t Need Money or Experience to Get Started

It doesn’t matter if you don’t have any experience with internet marketing. It doesn’t matter if you don’t have a website. It doesn’t matter if you don’t have any money. What matters is that you’re open to what I’m about to teach you. You will make money if you put the time and effort into affiliate marketing.

What is Affiliate Marketing?

Affiliate marketing is when an affiliate (you) signs up to a network (for free) to sell a merchant’s product. In return, you get a generous commission. Sometimes you can get up to 90% commission. Even though you are selling the merchant’s products, you do not house any of the products, you do not have to deal with the customers directly. Your job is only to drive traffic to the merchant’s website. The merchant’s website does all the selling.

How Do You Make Money Online?

So you’re probably wondering, “How exactly do I make money online without owning a website and without having experience with internet marketing?” It’s very simple. There are many ebooks online on this subject, but here is the short version.

1) Sign up with an affiliate marketing network like Clickbank

2) Find a product on Clickbank that you’d like to sell

3) Get your affiliate link

4) Write an article that provides a solution to someone’s problem and how that product can help them

5) Then start sending traffic to the merchant’s site

I’m not saying this is a get rich quick plan. It’s not. There is a learning curve. But if you put the effort into it, there’s nothing like it. That’s all there is to it. The average commission you usually make on a Clickbank sale is about $30. So if you make only 1 sale a day, by the end of the year, you’ll have racked up a hefty $10,950.00. That’s a nice piece of change.

You Really Can Make Good Money

But check this out, most affiliates make on average anywhere from 5 to 12 sales a day. The really good affiliate marketers make upwards of $1,000s a day. Again, this is not a get rich quick scheme. It’s not difficult, or unheard of to start making that kind of money. Mind you, to become an affiliate marketer, you don’t have to spend a dime of your own to start making this kind of money. There is no overhead, no bosses to answer to. I’ve been using a proven step by step system that tells me exactly what to do on a daily basis to help me make money online.

If you’re a college student and broke, don’t shy away from jobs for college students online. It’s a good way to make some serious money.

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